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Miriam

Silvas-Lopez

Ux Designer + Sr. interior Design

Paws & Poise

Providing a tool to simplify pet owners lives by making mobile grooming appointments more efficient.

Shazam

Shazam evolves: from song finder to music companion. Discover, follow, playlist – keeping users hooked beyond the soundbite

Paws & Poise

Making meaningful tasks simplified and efficient

Introduction

Paws & Poise is a mobile grooming service that operates a fleet of trucks. This family-owned business has traditionally booked appointments over the phone or through email. There has been a surge of interested customers which has made scheduling difficult. With the launch of their new website, they want to address their scheduling issue and also find a way to make additional profits off of their homemade pet care products (soaps, perfumes, lotions, etc.). They have hired you to design a mobile-first website that allows their users to schedule appointments and order their pet care products.

Role UX/ UI Designer

Duration 3 Weeks

Tools Figma

Skills aafeaf adfaea afadfadf afadfda adfadfa sfdadf asdf

Outcome Low to Mid Fi

Prototype

Click Here

Discovery Phase

Diving into the research & understanding the objective

To understand users journey when scheduling grooming services as well as discover users thoughts on purchasing grooming products through a groomers mobile app.

What are users saying....

Through a series of user interviews, I tailored questions to gain insights into the pet grooming appointment process and the purchasing habits of everyday pet owners for grooming products. Utilizing affinity mapping, I delved deep into these interviews, identifying recurring trends in how pet owners perceive appointment processes and product purchases.

“I” Statements

“I like the convenience of making apts online”

I like texting my groomer but don’t like the long response time.

“I like certain competitors due to their ease to make apts. online”

Define phase

Crafting Clarity in the Chaos of Creativity

Meey Rebecca the tech savvy pet owner

Bio

Rebecca, a 32-year-old professional in a bustling city, prioritizes efficiency in her busy life. She adores her puppy, Cooper, and values local pet grooming services that align with her lifestyle and preferences.

Needs

Rebecca values a user-friendly online booking system for grooming appointments.
Hopes for a better appointment transparency & availability
And appreciates efficient communication with her groomer.

Frustrations

She is seeking a more customized and efficient experience.

Problem Statement

Dog owners are seeking a streamlined solution that offers both convenience and accuracy, embracing the need for easier appointment scheduling to maintain their pets grooming needs and a more ideal process for purchasing grooming products from their dog groomer.

How Might We help Rebecca?

Design Phase

From Concept to Screen, Making Ideas a Reality

Outlining the users flow

Sketching the design

Having visible access to menu items at bottom of app for quick visibility

Clear and simple options for grooming packages

Package details with add-ons

Simple calendar with times organized by morning afternoon and evening availabilities

Clear appointment & Package Review

Address info & vaccine info upload

Confirmation that is personalized with contact info to groomer and add to calendar option for convenience

Sketches into Wireframes

Clicks on grooming

Selects package

Confirms selected grooming package

Selects date & time

Provides address, vaccination documents prior to paying

Receives confirmation and groomer contact with option to add to calendar

Confirms selections

Confirms Apple pay

Deliver Phase

Transforming Insights into Intuitive Experiences

Delivering a low fi prototype that can be tested

Through testing what future changes would I make?

Change grooming text to services

Make text and picture clickable

Change upload doc icon

Show confirmation text by uploaded doc icon

Next Steps

Color code days based on available bookings vs. days with less bookings

Reminder text feature option to to help initiate next apt.

Shazam

Turning the chaotic search for tunes into a seamless symphony of discovery

Introduction

Shazam, known for quickly identifying songs, is now trying to do more with the data it collects. While people mostly use it briefly to find song titles, Shazam aims to make its app more engaging by helping users discover new music, follow artists, and export songs to Spotify playlists. Despite having a lot of data on users' music preferences, Shazam is figuring out how to turn it into useful features that keep people using the app for longer.

Role UX/ UI Designer

Team Lauren

Ben

Allie

Duration 3 Weeks

Tools Figma

Skills aafeaf adfaea afadfadf afadfda adfadfa sfdadf asdf

Outcome Hi Fi Prototype

Prototype

Click Here

Discovery Phase

Understanding the objective & tuning into the research

To gain comprehensive insights into Shazam users' behaviors, preferences, and expectations, with a specific focus on music discovery and post-discovery actions through user interviews.

What are users saying....

Music lovers want a breeze in discovering and organizing tunes, really valuing spot-on song IDs. They love apps that feel friendly, give them all the deets about songs.. Exploring new music? Absolutely! But they want it to be relevant, and they like being the DJ of their sharing options, including spicing up concert and event finds with location details. Simply put, they crave a music experience that's easy, personal, and totally in their hands.

“I” Statements

“I don't like wasting time by receiving irrelevent song recommendations”

“I want a quick and easy way to view my past shazamed songs”

“I use music to get into or stay in a certain mood”

“I like to save newly discovered music in a way that’s easy for me to find it”

“I like being able to easily and accurately identify a song is very important to me”

Define phase

Harmonizing Clarity in the Chaos of Creativity

Meet Grace the groovy gourmet

“I use music to enhance my daily activities”

Needs & Goals

Wants personalized recommendations based off of current music taste or to discover new types of music.
Wants to discover local music and events based off of location.
Appreciates an intuitive design that makes it easy to find things and save time.

Frustrations

I hate it when a song is recommended that is not aligned with my music tastes.
I am annoyed when shazam doesn’t identify the right song

Problem Statement

User needs a way to seamlessly discover, organize, and access personalized songs to enhance their overall music discovery experience.

What are the highs and lows of Graces journey?

Recalling songs

It took too long to find, disrupting their flow.

Organizing songs

Hard to create playlists. Took extra effort to group songs together.

What features are other competitors including?

Music LIbrary

Collections / playlists

RECOM.

Geo Location

search by

smart discovery

song info

lyrics

Direct competitor: Soundhound

Comparative industry: Spotify

Adjacent service: Eventbrite

How Might We help Grace?

Design Phase

Symphonizing Insights into Intuitive Experiences Collectively

Outlining the users flow

Homepage

map/ search

create playlists / RECOMMENDATIONS

Playlist

Sketching the design

swipe up feature

Map

feature

Song

details

info about when it was shazamed

Option to make or add to playlist

Option to see recommended music

Delivering a prototype that can be tested

Through testing what did users tell us?

Home Screen

4 of 4

User Insights

Solution

Were not clear on how to get to the feed and what to expect.

Add a swipe up feature that alludes to what the user would find in their feed.

Nav Bar Icons

3 of 4

User Insights

Confused what the nav bar icons meant

Solution

So, we changed them to be more intuitive and instinctive

Location Searching

2 of 4

User Insights

Solution

Had difficulty finding Shazam history based off of a location search.

Removed location icon from home screen
Created recents page
Added location option in recents page filter.

Location Filters

4 of 4

Clustering Layout

3 of 4

User Insights

Solution

Unclear about what map feature was showing them

Added toggles for main map
Added page for collection views
Added cebab menu to encompass all user actions in one place

User Insights

Solution

Able to find song’s in Golden gate park

Altered layout to create heirarchy, creating more distinction beween locations

Related Playlists

3 of 4

Able to find a related playlist based on song from past Shazam

Deliver Phase

Transforming Digital Dreams into User-Friendly Musical Realities

Final design of our

Hi Fi Prototype

Steps

Test how users customize and create their playlists.

Provide mood-based playlists for quick listening options.

Location Data: Provide data settings that are easily accessible and adjusted to users’ preferences.

About Me

Transforming spaces and interfaces one design at a time.

As a former Senior Interior Designer turned UX enthusiast. I leverage my talent in transforming spaces into experiences to create user-friendly apps, websites, and products. My design sensibility and ability to envision possibilities enable me to craft solutions that not only look great but also make daily life easier. With a passion for thoughtful design and empathy, I aim to enhance lives one interaction at a time.

Life is what you bake of it.

I'm not just a mom; I'm an everyday artist weaving creativity into my world. By day, I'm all about crafting digital experiences as a UX designer and transforming spaces into havens with my interior design touch. But when the apron goes on, I become a confectionery virtuoso, turning simple ingredients into custom designer cakes. It's not just a hobby; it's my sweet way of creating lasting memories for my three kids, family, friends, and even clients who get to savor my edible masterpieces.

See More on my instagram

Family: where life begins, love never ends, and every moment is a cherished chapter in our shared story.

As a working mom, juggling three kids and being a wife is my everyday hustle. In the midst of life's chaos, I find joy in my kids' laughter and dream big with my spouse. I'm like a storyteller, a comforting presence, and a fun partner in all our adventures. Even with the challenges, those smiles and hugs make this whole journey exciting and worth it. Balancing work and family, every day is a mix of responsibilities and awesome moments.

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